About the project

PLAYDO is a national research program that lets you look at the world through the eyes of children and youth. We get to know the opinions of young respondents and we test the products targeted at them to build a friendly market co-created by children.

Playdo is a research project which supports the development of children and youth. We know how important their opinion is, that is why we created PLAYDO. Carrying out the research, we want the children to have fun and learn while sharing their opinions. Thanks to the author's method, each test is adjusted to the development and cognitive capabilities of children.

Playdo was created for young consumers, their parents, companies providing products for children and young people and the institutions that educate and raise young generations.

The companies that participate in the research not only get to know valuable opinions about their products, but also support the development of children and youth. The schools and kindergartens which cooperate in the research receive support in the form of educational materials and creative toys. For children every test is a new adventure and the opportunity to explore the world. Playdo allows parents to shape the products dedicated to their children.

For our respondents’ sake, we attach particular importance to the careful preparation of the research. We make sure that the subjects do not raise any ethical concerns. Through cooperation with schools and kindergartens, we provide the children with the comfort of natural conditions, which guarantees high quality of the results obtained in the research.

Team

Playdo involves a team of specialists - psychologists and sociologists - for whom the contact with children is not only a part of the daily work, but above all, it is a great joy and even greater responsibility. The people involved in Playdo ensure that the research is interesting for young respondents and provides valuable recommendations for our business partners.

Agnieszka

She is a psychologist and a lecturer with years of experience in working with children, young people and parents. Privately, she is a huge animal lover and a mother of two children.

In Playdo her task is to ensure that each research meets the ethical standards and is good fun.

Magda

She is a psychologist and a lecturer with some corporate experience. She is particularly interested in social and management psychology. She is a great enthusiast of Italian cuisine.

In Playdo she sees whether each test is matched up to our objectives.

Alicja

She is a psychologist specializing in the use of theoretical knowledge to solve real problems. She loves downhill skiing.

In Playdo she is responsible for delivering the latest knowledge and the development of research approach.

Gosia

She is a sociologist with experience in the implementation of social and marketing research projects. She is particularly interested in the sociology of gender and the media. Privately, she is a great enthusiast of music, books, salsa and baking cakes.

In Playdo she deals with organizing research and communication with all the people concerned.

Research approach

The research which we conduct in Playdo require extreme sensitivity of our researchers. Each project is analyzed in detail from three perspectives. First, we ensure that the tests are safe and friendly for our young respondents. Secondly, we focus on the fact that the research goals have to be achieved in 100%. Thirdly, we make sure that the research have an educational dimension. Thanks to Playdo we get to know the world of children and youth, making it better at the same time.

Presentation and research report

Award for school or kindergarten

Better and smarter children’s world

Responsibility and Ethics

Each study conducted by us is friendly for young respondents. In our activities we adhere to international standards in the field of psychology, sociology and market research. Each implemented project must meet the five basic principles:

• 1Our research approach satisfies the requirements of the international codes of ethics to provide the children with complete comfort and safety and it also allows for the capabilities of young respondents resulting from their age and predispositions.
• 2We always ask parents and little respondents to consent to participate in the study. The child may also refuse to answer a question or perform a task, and even stop the test at any time – his or her will to participate in the research is of huge importance to us.
• 3The implementation of the research takes place in a well-known location and the respondents are accompanied by their educators with whom they have daily contact, so that the participation in the test is an attractive change of the timetable, not a new stressful situation.
• 4It is important to us to provide the children with a chance to express their opinions in social research, and improve the quality, safety and attractiveness of the products targeted at them. We do not conduct research which aims to encourage children to buy certain goods or get them to adopt certain attitudes.
• 5Each study takes the form of fun or creative activities and allows the child to acquire and forge valuable social skills such as the formulation of expression, cooperation and having their own opinion.

Research

In Playdo we deal with various projects, we always try to make the study useful and interesting. We do not confine to a single format, we are open and ready for new challenges. We enjoy our work and are happy to share our impressions.